Individuals or businesses are invited to submit an application form (maximum three categories), describing their business and answering questions that are specific to their chosen category. Applicants are encouraged to include imagery, videos, client references (which may be substantiated by the Organiser).
Following the closing date, the applications are then reviewed by a panel of carefully selected, independent judges, each with knowledge that is relevant to the specific award category that they are judging.
The applications are reviewed independently by each judge, and are scored according to set pre-determined criteria, before coming together as a group to review the scores and agree the finalists within each category.
Shortlisted candidates will be invited to an informal lunchtime buffet to meet the judges (date to be announced).
Where appropriate, finalists may be subject to a mystery shopper visit from an independent judge, to review and validate any statements made in the Application.
The judges meet for a final time, to discuss the feedback from any mystery shopping visits and to discuss any final information gleened from meeting the finalists, before going on to agree the winners of this year’s awards.
There is an independent judge available throughout this entire process to help resolve any issues that arise, internally and externally, thus ensuring decisions are made fairly and in line with our terms and conditions.